Campaign Critique Essay Example | Topics and Well Written Essays - 2000 words

Campaign Critique - Essay ExampleIt in addition aims to demonstrate the cosmoss commitment to this priority area of health financial aid (WHO, 2013). Background problem the spread and emergence of life threatening healthcare associated infections Geographical location (which are the countries where the campaign is implemented?) Global (48 countries engender participated in this campaign) Target audience(s) health care workers Approach (advocacy, social marketing, participatory, multi-pronged) Encouragement of health workers using the hobby tools 1. System change tool Alcohol-based go pastrub planning & costing tool (WHO, 2013) 2. Training/education tool exceed hygiene - why, how and when brochure (WHO, 2013) 3. Evaluation and feedback tool Observation form (WHO, 2013) 4. Reminders in the workplace tool Your louver moments for hand hygiene poster (WHO, 2013) 5. Institutional safety climate tool Sustaining improvement-additional activities for consideration by health-care fa cilities (WHO, 2013) public exposure channels (please list the channels or materials) Government health agencies for each participating country. Critique ease LIVES Clean your reach The WHO campaign SAVE LIVES Clean your hands targets basic health practices which seek to restrain the transfer of bacteria and of infection from patient to patient and from health worker to patient and vice versa (WHO, 2013). health workers are always exposed to bacteria, viruses, and other contaminants which in some cases may be infectious and negotiable to other patients, to themselves, and to other health workers (Groll and Grimshaw, 2003). Washing hands has long been part of the health care process, however, on that point are times when health workers fail to adhere to its appropriate practice. Barriers to hand washing including limited and/ grime water supply, especially in developing countries can prevent the health workers from actually carrying out their hand washing procedures before and after managing their patients (Mani, 2010). The lack of opportunity to carry out hand washing procedures also interferes with hand washing, especially where there are inadequate facilities for hand washing and where there are many patients requiring attention from the health workers (Kampf, 2004). Issues in the inadequate observation of hand washing techniques are seen mostly in developing countries where their health resources and facilities are inadequate, and where the number of patients often overwhelms health worker population (Kampf, 2004). The goals of the WHO campaign on highlighting the importance of hand washing for health workers is an important goal, as it helps energize a health care practice which can potentially bring about significant benefits for the patients and health workers (Larson, et.al., 2007). The goals of the project are also clearly linked to the WHOs First Global Patient Safety Challenge, referring to clean care and safety care (WHO, 2009). Through the campaign, the WHO has provided a necessary first step towards ensuring patient safety and welfare. Health care associated infections can easily transfer from one patient to another through the contaminated hands of healthcare workers. Improving the hand hygiene practices of health workers decreases infection in various settings (Curtis and Cairnscross, 2003). Public concerns on the increased levels of meticillin resistant Staphylococcus Aureus (MRSA), as well as Clostridium difficile infection (CDR Weekly, 2003) are scarce some of the reasons why hand hygiene measures