Chinese restaurant market and investing in the market with respect to Essay

Chinese restaurant market and investing in the market with respect to a fish and chip restaurant chain of UK - Essay Example Managerial tools like PESTEL and SWOT analysis are implemented initially for exploring the external environment of China along with the internal environment analysis of the firm. After that, the potential risks of entering the Chinese restaurant market are analyzed. Then in the analysis section detailed discussion of the competitors, cultural dimension, competitive advantages of the firm is executed. Recommendations in the short term, medium term as well as long term are also discussed. Contents Executive Summary......................................................................................................................2 Introduction ....................................................................................................................................4 Risk of entering China ....................................................................................................................................9 Analysis ............................................... .....................................................................................10 Conclusion ...................................................................................................................................15 Recommendations ....................................................................................................................................16 Reference ....................................................................................................................................19 Introduction International trade has intensified to mammoth levels with the advent of globalization and influx of free trade regime in the modern world. Different sectors of production are engaged in the global business with various goods and services and their exchange. The increasing scope of business corporations in the herald of the 21st century is involving much attention and this trend is defined as a stretch of human imagination (Okoro, 2012, p. 130).The co mpanies and organizations involved in diverse fields of production are expanding their business neglecting geographical barriers and expanding internationally for establishing robust reputation in the global business dimension and also operating in a rigorous manner taking advantage and proper use of environmental, economic, political, cultural factors and so on of these international territories. But successful expansion and proper functioning of business on a new international arena incorporates strategy implementation with dynamic foresight and policies that ensures sustainability and ethical functioning as well as hardcore business motives. Food sector is one of the pioneering domains in the global business forefront and many companies have established their business ventures in the international