International Business - Bella Healthcare Essay Example | Topics and Well Written Essays - 250 words

International Business - Bella Healthcare - Essay Example ccess to market information in the Indian and US markets, qualified workforce who understands the needs of the market thereby, enabling the company to make the necessary changes, and modern technology which has been instrumental in lowering the cost of production of the company (Leon & Yong, 2012). Project Baton failed because there was a poor coordination between the US and Indian teams. The two teams focused their attention on two different parts of the new products. However, the level of communication between them was poor. The situation was worsened by time difference, variance in styles of communication, and different working styles, an aspect that increased distrust between the teams (Leon & Yong, 2012). The production unit caused the project to fail. For instance, the cost-cutting measures were very hard to implement. In addition, although the team that was assigned to develop the product had adequate experience in EKG production, it lacked the same knowledge in stress test systems (Leon & Yong, 2012). Management issues made the product to fail. For instance, the abrupt departure of the top manager bought chaos, an aspect that led to delays. Furthermore, the initial goals that were set by the company were too ambitious for the team to achieve. Furthermore, lack of guidance from top-level manager made the overall project to fail (Leon & Yong, 2012). Bella India should go on and develop the product for the local market because India has manufacturing advantages when compared to other countries. Therefore, it has a well trained and highly motivated workforce that can serve the Indian market. India has a high population that offers the company with an opportunity to expand its market share. Furthermore, the country is known globally for its health tourism (Leon & Yong, 2012). Therefore, more people are likely to come to India to seek health related services. This will increase the demand for the